A successful social media campaign will hinge on many things - who you work with, the concept or product you’re promoting and how much budget you have available.
But this could all go to waste if you fail to pick the right channel for your campaign in order to reach your audience.
Key is knowing what your audience uses and targeting the channel where you’ll find then scrolling and swiping.
Do you opt for Instagram - research suggests nearly half of users fall in the 25 to 34 age group so the obvious choice if you want to target this age group. The majority of users in the UK are female.
Facebook has a similar demographic with users between the ages of 25 - 35 making up the largest audience.
For a younger demographic head to Snapchat and TikTok. In the UK TikTok is where you’ll find the 18-24 year old age group.
Don’t forget the others too - Twitter, YouTube, LinkedIn, Pinterest. These platforms could be right for your campaign.
Looking at the demographics is a good place to start and if your brand has active social media channels then you’ll be able to identify where you have the most engagement.
There are a few other considerations:
Social media goals
What are the goals for the social media campaign? Is it about brand awareness, do you want to generate leads ro do you have a new product you want to sell? If brand awareness is your brand's focus, a mix of targeted ads, videos and reels could be the answer. If it’s leads, then LinkedIn is a solid choice and if it’s product based, think visual.
Resources
What resources do you have available? Factor in available budget - social media can be costly. If your budget is small, then start with one channel and think about the resources and skills you have within the business to create quality content.
Competitors
Whether you have an e-commerce brand, or you are in the health, travel or fashion sector - it is important to be aware of what social media channels your competitors are using. Think about where engagement levels are highest and the type of content proving successful.
Experiment
Don’t be afraid to try out different platforms. You don’t have to commit to one and stick to it. Running campaigns on different platforms will allow you to compare results and measure success.
To find out how we can help with your social media goals, get in touch.
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