It could be that someone has unexpectedly died in the workplace. Your company could have been unfairly criticised in an external review of business operations. Or perhaps a member of staff has leaked private and confidential information to the media.
The key thing is something negative has happened. And in a 247 media environment, there is the danger that something negative could appear in the news or on social media channels at any time of the day or night.
Such an event can lead to unpleasant headlines where the organisation’s reputation is under scrutiny, and in danger of the situation spiralling out of control.
But there are ways to manage even the most difficult and challenging of situations. Speak to the team here at Motive to find out how we can offer you media industry specific advice on the plans you need to make when a crisis happens.
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How will you brief your internal colleagues? How will you best reach out to your stakeholders and customers? How will you manage the situation on social media? How will you strike the right balance and tone with your statements?
Factors such as finding suitable spokespeople and timings also need to be accounted for. So it is important to speak to a team who have years of media industry experience to be able to help you shape your crisis communications approach.
An organisation that is able to take on board all of these factors can emerge from a crisis with its reputation intact – and in some situations with its reputation enhanced, if it has been able to demonstrate it has handled the situation effectively, engaged with the right audiences at the right time and has struck the right tone with its communications.
Whatever the size of your budget, our team of professionals will be able to guide you through how you can become prepared to handle the most difficult of situations. Here at Motive, we look forward to having the opportunity to work with you, so please get in touch and find out how we can help your organisation.
