Social Media Marketing

What is social media marketing?

Social media marketing (SMM) is a form of marketing that uses social media platforms to promote a product, service or brand.

Posting to social platforms is the perfect way to add personality to your brand and appear creative and responsive to your audience.

Marketers will use platforms such as TikTok, Facebook and Instagram to reach new potential customers. When bringing your brand alive, SMM interacts with customers across platforms to build your image, drive traffic to your website and increase sales.

Our social media strategy will help you to become an industry expert and boost your brand presence.

Get the ball rolling.

We have a unique approach when it comes to social media marketing, and can take your brand to the next level.

We deeply understand storytelling and are bursting with creative ideas to make you stand out. Motive carefully craft, plan, build and execute campaigns across the world's biggest social media platforms. Once we understand your business and branding, we can discuss your goals and a brief. We use brainstorming to develop unique ideas that we know will deliver results, then test, measure, analyse and optimise.

Depending on your goal, we offer a full suite of services, such as copywriting, brand storytelling, graphic design and video production.

Our specialised and tailored services ensure you, increase visibility, grow your business and increase sales. Get in touch today to receive three free social media ideas for your brand.

Get in touch

Results driven

We understand the importance of detail when building a following and engagement. Using analytics, we will measure what content resonates with your audience and develop a winning formula to create optimal results for your business.

In-depth analytics provide critical insights and performance indicators to measure our campaigns' performance.

To ensure your brand reaches its maximum potential, data tracking tools and utilisation of analytics are vital for strategy improvement. This will help our clients' businesses improve brand awareness, engagement and website traffic.

We periodically offer measuring and reporting to our clients based on the performance and effectiveness of our work so we can constantly improve and alter strategies.

TikTok

TikTok has been making waves in the world of social media and digital marketing and is the hottest platform on the block.

As the fastest-growing social media platform ever with a dedicated global audience, brands can reach millions of potential customers in minutes. It is certainly not a site any brand should be ignoring.

Since its rapid growth, brands have turned to TikTok to connect with active and dedicated users. We recognise that TikTok is a fast-paced platform where you must be reactive, fun and quick-witted to succeed. When candy business Sour Punch contacted us, wanting to increase their brand awareness amongst UK consumers and drive them to purchase their goodies, we knew TikTok would be the best platform to create a buzz among their younger target audience.

We researched the best TikTok influencers and trends that would resonate with the brand and developed the #embraceyourpunch campaign, which was a hit. The campaign got over 200,000 likes on the platform and 500,000 views, and we successfully utilised the influencers’ followers in a fun and engaging way to increase sales for Sour Punch in the UK Market.

Instagram

Instagram can be a powerful marketing tool. If used correctly, it can expand a brand's visibility and connects with a target audience.

Since the platform evolved to enable on-platform e-commerce sales, many of our clients have seen a rise in sales. As a primarily visual-based platform, using Instagram to promote your business and products will significantly impact sales, especially as users tend to be a lot more receptive to being advertised to on there.

We can work with you to make your mark on Instagram. Whether through working with large-scale or micro-influencers, or creating engaging copy and alluring visuals to reach new audiences, our team can help you establish presence.  We understand that pictures speak a thousand words, which is why Instagram became so successful, but today, there is a lot more to it than that. That’s where we come in.

Our team can keep your brand at the forefront of the Instagram world and a step ahead of trends through our unique strategies, targeting and data-driven research. Contact us if you want to generate the best results through impactful campaigns.

Want to try social media marketing but don’t know where to start?

It’s ok to feel overwhelmed by social media. It is an ever-changing landscape and there is a lot to think about to create a well-planned and effective strategy which is going to deliver meaningful results.

Get in touch with us now and we’ll give you three free ideas for campaigns which will bet your brand noticed. Contact us now to elevate your social media game.