Brand Building PR

Making you stand out from the crowd

Our PR campaigns help our clients to shine. Whatever business sector you're in we can enhance your reputation, build your brand and establish you as a leader in your field. We will make you more visible and more credible. We've won a stash of awards for our PR campaigns and enjoy excellent relationships with the UK national media. Our campaigns are targeted and measurable. Work with Motive and leave the competition behind.

What is PR?

PR can be defined as marketing activity which builds brand reputation utilising editorial coverage rather than advertising.

In other words we will get you talked about in the media without the need for you to buy adverts. Editorial media coverage is the ultimate word of mouth endorsement for your brand.

Trade or Consumer PR?

Trade PR campaigns focus on business to business or trade publications to help clients build their reputation.

They can be a very effective form of marketing for B2B brands. But if you sell directly to consumers you may benefit more from a consumer PR campaign. These campaigns target the wider media to reach the general public. They can help you put your products or services in front of a very large audience.

Trade PR

If you’re a B2B brand you may wish us to focus on growing your profile across trade or industry media.

We are skilled at delivering trade PR campaigns which help to get you noticed in your particular sector of business. Trade campaigns can help open doors in terms of new stockists or retailers.

They often include elements of thought leadership which help to establish you as an expert in your chosen field. We can also help you to win industry awards which will further enhance your professional credibility.

Motive’s support, creative ideas and knowledge continually blow me away. They are an extension of our team and they live and breathe our brand. There is no other PR company I would use.

Kim Melotte, Head of Trading, MuscleFood.com

Trade PR Case Studies

Trade Campaign

Client: Hancocks / World of Sweets

A summary of our trade PR campaign for the UK's leading confectionary wholesaler Hancocks with 350 items of media coverage logged.

Financial comparison

Client: Money.co.uk

Our financial intelligence campaign delivered 126 links for comparison site Money.co.uk.

Influencer Shoes

Client: Public Desire

Our influencer campaign for online shoe brand Public Desire won 149 links and five TV spots.

Consumer PR

Consumer PR helps your brand connect with its audience of consumers through earned media coverage.

Depending on your products we may target a range of media titles including national newspapers, monthly magazines and their websites. Consumer PR can help place your products into the pages and gift guides of national titles.

These campaigns often overlap with our digital PR offering bringing additional SEO benefits such as links and traffic. We also offer competitions across a wide range of media titles as part of our consumer PR campaigns.

Consumer PR Case Studies

Influencer Shoes

Client: Public Desire

Our influencer campaign for online shoe brand Public Desire won 149 links and five TV spots.

Reggae Meals

Client: MuscleFood with Levi Roots

We worked with Reggae Reggae Sauce founder Levi Roots on the launch of his new ready meals range and won 141 tasty links in just three weeks.

Start-up to £100m

Client: MuscleFood.com

From start-up to £100m in sales. How we launched the online retailer and helped them become a major force in e-commerce.

There are a lot of lazy PR outfits about. I have seldom found one with the work ethic of Motive. When they push a campaign, phones ring everywhere.

Richard Dinan, Founder, Pulsar Fusion

Which is right for me?

If you’re not sure if a trade or consumer PR campaign is right for you, talk to us and we’ll guide you through the process.

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