Brand Building PR

Driving awareness and credibility through strategic media coverage

Helping you stand out from the crowd

Our PR campaigns help our clients to shine. Whatever business sector you're in, we can enhance your reputation, grow your brand, and position you as a leader in your field.

We know how to make your brand more visible and more credible.

With multiple awards under our belt and strong relationships with national, regional, and trade media across the UK, our campaigns are measurable and designed to deliver results.

Work with Motive and you’ll leave the competition behind.

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What is PR?

PR (Public Relations) is a type of marketing that grows your brand by generating credible coverage in print, online, and broadcast media. We get people talking about your brand without you having to pay for expensive adverts.

Editorial coverage offers independent endorsements that your brand can’t get anywhere else. And because stories are shared by credible journalists or trusted outlets, they carry more authority than run-of-the-mill adverts, making your brand more trusted, memorable, and talked about.
PR coverage is the ultimate word-of-mouth recommendation, trusted by audiences and remembered long after a campaign runs.

Read more about what PR is and what it can do for your business
here

PR for GEO

Generative Engine Optimisation (GEO) is all about making sure your brand is cited and linked in AI tools like ChatGPT, Gemini, Perplexity, and Copilot. While SEO focuses on traditional search engine page rankings (SERPs), GEO makes your content understandable to artificial intelligence tools, so it can appear in answers, summaries, and recommendations.

It’s important to be included in AI responses as it boosts online reach and brand awareness. AI-generated mentions also act like implicit endorsements, building trust amongst readers and keeping your brand top of mind for billions of users.

PR is key in the GEO process, as high-quality media coverage and backlinks signal to AI tools that your brand is reputable and worth referencing. Consistent coverage increases the likelihood of AI citations, helping your brand stay discoverable as search behaviour evolves. We track these mentions alongside website traffic and backlinks to measure GEO success. Read more about our approach to PR for GEO or get in touch for more info. 

Consumer PR 

Consumer PR helps your brand connect with its audience of consumers through earned media coverage.

Depending on your product or service, we target a range of media, from national newspapers to monthly magazines and their websites. Consumer PR can also secure product features in gift guides and editorial features across top-tier publications.

Many campaign tactics overlap with our digital PR services, delivering additional SEO benefits such as backlinks and website traffic. We can also run competitions across multiple media titles, increasing visibility and engagement as part of a broader consumer PR strategy.
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Consumer PR Case Studies

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We love team Motive, not just because they work so hard, but because nothing is an issue, they tackle every KPI head on and are born ready to react to this fast paced world of PR.
Katie Gawley, Quotezone
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B2B PR

If you’re a B2B brand, we can focus on building your profile across trade and industry media.

Our team delivers targeted B2B and trade PR campaigns that get you noticed within your sector, helping to attract new clients, stockists, wholesalers, or retail partners. Thought leadership plays a key role in this – we’ll help you share expert insights, commentary, and opinion pieces that position you as a trusted authority in your field.

We can also support your entries into industry awards, adding further credibility and recognition to your brand.

B2B PR Case Studies

Motive has been a true partner agency. They have driven results, challenged and introduced new approaches, been on hand to offer great council and ultimately exceeded the results we wanted.
Kathryn Hague, World of Sweets

Which is right for me?

If you’re not sure if a B2B or consumer PR campaign is right for you, talk to us and we’ll guide you through the process. 

Contact us

The best way to get in touch is to email the team on
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