TRAVEL & TOURISM PR

We help travel brands grow traffic and sales with increased visibility in search.

Travel and tourism marketing experts

Motive PR is an award-winning Travel PR agency. We breathe new life into travel brands by creating compelling campaigns that demand attention and deliver powerful results. Our work gives our travel clients priority over the competition when it comes to media attention, moving them up the search rankings and increasing bookings. We are currently the European Content Marketing Agency of the Year 2023 and have won numerous awards for our work in the travel and tourism sector.

‍With many years of tourism and travel PR experience, we work with our clients to increase leads and bookings by making them both more visible and more credible.

We come up with creative ideas, captivating hooks, and deliver consistent results in terms of coverage and links. Our goal is to get our clients featured in as many quality media outlets as possible, with a focus on online coverage that will bring them a sustainable, long-term benefit.

We have extensive and influential travel media contacts which we work closely with, regularly earning national and trade coverage. We use a clever combination of traditional PR, digital PR and content marketing and social media marketing tactics to ensure that our clients reach the right trade and consumer audiences.

We were able to rebrand and get back on top of the search results very quickly due to the help from Motive.

Paul Stewart, Managing Director, MyBaggage

Stand out from the crowd

Travel is a crowded market but a Motive campaign will let you stand apart from the competition.

You will benefit from a high volume of media coverage and links, improving your visibility in search and boosting traffic. You'll be able to capture this value with a well stocked media page on your site, boosting credibility and improving your conversion rate.

As experts in the sector, we are seeing more and more online competitors to our clients entering the travel and tourism market. Which is why it is so important that we work with clients to gain that competitive advantage.

Find out more about our work in the travel and tourism sector - read our recent case study.

case study

Cruising to success

Luxury Cruise Retailer

We built 401 links from 142 new domains in just six months for a luxury cruise ship holiday retailer, taking their DR from 9 to 31.

‍Bring more visitors to your website

As e-commerce specialists we add most value when working with travel brands who are seeking to grow their online sales.

Our campaigns not only establish you as industry experts, they also help you get found in search, bringing more visitors to your website and helping you to make more sales through this channel.

We can help you improve your conversion rate by building an impressive media page on your site which helps to build trust and credibility.

More traffic and better conversion rates mean more customers and increased sales. Little wonder we have one of the best client retention rates in our industry with travel clients choosing to stay with us for many, many years.

how we can HELP

Our helpful team provides the complete outsourcing solution.

We are creative thinkers, strategic planners. Motive is an extension of your team, and we are here to help you navigate the media, guiding you step-by-step with expert advice and support.

If you’re in the travel industry and are looking for PR support, you’ll be in very safe hands with us.

Every client has a Motive Action Plan (MAP) which acts as a road map to success and ensures all our campaigns are aligned to your business’ wider goals, and we detail every bit of activity and measure all outcomes in regular reports so you know exactly how your campaign is going.

Enhance your brand’s reputation and outreach

Local and national media PR coverage

Build quality backlinks to your website

Find out how we can raise your online visibility.

get in touch

Free 30 minute meeting

We will show you how your website's Digital PR and marketing can easily be improved - all absolutely free of charge.

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