Trade PR

Building awareness and loyalty.

Trade PR is the backbone of a business's external communications.

It helps build awareness and loyalty within important industry media. Motive can help you get in front of the audience that matters.

Trade PR is an important part of a brand’s marketing strategy, can often be overlooked. It is vital that businesses communicate effectively with their key audiences with authenticity and purpose.

We can provide a range of PR tactics to promote key messages, including industry profile pieces, case studies, round tables, press releases, white papers, broadcast interviews and much more.

Whether established in your sector, or new to the market, Motive’s team can use these PR tactics to expertly position and enhance your business' reputation.

‍Running a trade PR campaign allows you to get in front of the decision makers that matter.

Our team are experts in developing solid relationships with editors, freelance journalists and publishers, and we have built up a wealth of contacts in trade media. If you have a message that deserves to be heard, we know who to go to.

Which is exactly what we did for Verton, when we handled the UK launch for the breakthrough Verton R series product. We secured coverage across a wide range of key trade media titles including Safety at Sea, Dry Bulk, Ship Insight, Vertikal, Construction Index, Heavy Lift News, UK Haulier, New Civil Engineer,Project Cargo Global, Maritime Journal, and Construction News. You can read the full case study here.

how we can help

Get in front of the decision-makers that matter.

Consumer press has a wide and varied audience, whereas trade press has a specific readership that have an interest in your industry.

Trade media often have their content planned well in advance. We make sure we are on top of any relevant features that are coming up, to ensure our client’s content is included in the publication. We are always excited to tell our client’s unique stories and bring them to life, whether it’s a company milestone, a recruitment drive, or an acquisition or merger, we put you center stage.

Every client has a Motive Action Plan (MAP) which acts as a road map to success and ensures all our trade campaigns are aligned to your business’ wider goals, and we detail every bit of activity and measure all outcomes in regular reports so you know exactly how your campaign is going.

Raise your profile across trade publications

Build loyalty within important industry media

Local and national media PR coverage

Find out how we can raise your profile across trade publications.

get in touch

The team at Motive have helped us with our UK media launch and secured coverage in some key titles which helped us develop some positive sales leads. The Motive team are creative, professional and great to work with at all times and can be trusted to get on with the job.

Esna Louwrens, Marketing Director, Verton

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