Annika Shoker

Account Manager
Account Manager Annika is a coverage Queen with a love of pop culture and a slight obsession with reality TV.

I came into PR after studying for a degree in Journalism at Nottingham Trent University. I did the PR modules and realised that I wanted to go down the PR route.

Since joining Motive I’ve recognised that a lot of my strengths lie in consumer PR especially around lifestyle based clients.

Everyday is different. Some days I’ll find myself writing press releases, communicating with clients and journalists and meeting different content deadlines and others I’ll be searching for coverage from previous campaigns and press releases.

The best thing about working here is the team and the collaborative and supportive culture. I also love the incredibly varied client mix. You really do become an expert in so many different sectors from fashion to food and travel to home interiors. It really helps to keep things interesting and there's always new stuff to learn.

ARTICLES by

Annika Shoker

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Is PR worth it for a small business?

Is PR worth it for a small business?

Small businesses can utilise the power of PR to stand out from their larger competitors. Click to find out more.

Is PR worth it for a small business?
Annika Shoker
Account Manager
Skills for a PR career

Skills for a PR career

Managing a relationship between a brand and the public requires a rich skill set. This post examines which skills are most useful to those embarking on a PR career.

Skills for a PR career
Annika Shoker
Account Manager
Four simple link building tactics

Four simple link building tactics

Building the right links can transform a website's organic ranking. In this post Annika offers four simple tactics to get started.

Four simple link building tactics
Annika Shoker
Account Manager
After winning Gold at the CIPR Midland Pride Awards we are officially the Small PR Consultancy of the Year, but we don't plan on being small forever. That's why we are looking for great people to be a part of our success story.

In return we offer flexible working, generous pay and benefits along with a fun, creative and supportive culture.
You'll be working on award-winning, creative digital PR and content marketing campaigns that get people talking, clicking and sharing.  

We are based close to Nottingham city centre in our own modern office building, right by a tram stop.
As part of team Motive you'll enjoy regular team lunches, nights out and away days.
If you're switched-on, straight talking and brimming with ideas we'd love to hear from you: join@MotivePR.co.uk

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