I studied Media at Sheffield Hallam University, where I was introduced to the world of PR through Public Relations modules in my second and third year. After graduating, I joined a marketing agency and worked in house for my client working as part of the in store marketing team. This sparked my interest in working closely with clients to help them achieve measurable KPIs and goals.
My typical day usually starts with pitching campaigns and press releases to the media, outreaching to relevant journalists and media lists. Throughout the day, my tasks range from campaign ideation and planning, writing press releases, liaising with clients, reporting coverage and fulfilling journalist requests. I have a real love for building relationships with both our clients and journalists and working to achieve the most valuable coverage for each campaign.
At Motive I am most proud of the work we have done with our client World Of Sweets. Developing and outreaching a mix of consumer, trade and product-based PR campaigns to build brand awareness and gain coverage in target titles has been super rewarding.
Outside of work, I can often be found binging a reality TV series or getting WAY too into the latest Netflix documentary.
Good PR means constantly having your finger on the pulse, which is where Twitter comes in very handy.
Evergreen PR is the gift that keeps on giving, and learning how to incorporate it into your wider digital and marketing campaign can bring winning results - time and time again.
Keeping an eye on where your competitor is sitting in the media landscape can be used to your advantage for effective digital PR.
