Kirke Viira

Senior Account Executive
Well travelled Account Manager who's always cool in a crisis. Speaks four languages: Estonian, English, Russian and Spanish.

I discovered that public relations was the module I was most passionate about, so I decided to get some experience in the industry. I was offered a work experience placement at Motive PR and after the amazing experience I had, I was certain I wanted to pursue a career in PR. Now I’m a Junior PR Exec here at Motive and I couldn’t be happier. I enjoy writing press releases and getting media coverage for our clients fills me with joy and sense of accomplishment.

In my free time I enjoy hitting the gym, reading books and listening to true crime podcasts. What I love the most is travelling around the world and spending time with my friends and family.

ARTICLES by

Kirke Viira

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How to brief a PR agency

How to brief a PR agency

The essential information that will help a prospective agency make the most of your PR activity.

How to brief a PR agency
Kirke Viira
Senior Account Executive
Can influencers actually harm your brand?

Can influencers actually harm your brand?

Influencer campaigns can give brands a huge boost but what happens when they go wrong? PR intern Kirke looks at the risks.

Can influencers actually harm your brand?
Kirke Viira
Senior Account Executive
Five essential elements to include in a press release

Five essential elements to include in a press release

Discover the must-haves for a standout press release – from an attention-grabbing headline to impactful quotes from your spokesperson.

Five essential elements to include in a press release
Kirke Viira
Senior Account Executive
After winning Gold at the CIPR Midland Pride Awards we are officially the Small PR Consultancy of the Year, but we don't plan on being small forever. That's why we are looking for great people to be a part of our success story.

In return we offer flexible working, generous pay and benefits along with a fun, creative and supportive culture.
You'll be working on award-winning, creative digital PR and content marketing campaigns that get people talking, clicking and sharing.  

We are based close to Nottingham city centre in our own modern office building, right by a tram stop.
As part of team Motive you'll enjoy regular team lunches, nights out and away days.
If you're switched-on, straight talking and brimming with ideas we'd love to hear from you: join@MotivePR.co.uk

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