I’ve worked in PR for over 20 years after starting my career as a broadcast journalist. I’ve worked on a variety of accounts in a variety of sectors including gardening, health and fitness, money saving, professional services, financial services and fashion and beauty.
Career highlights include playing a part in client Musclefood’s growth from a startup to a business valued at £50 million. Other highs include working on campaigns at the Chelsea Flower Show and working with famous faces on the Do The Unthinkable health and fitness programme.
What do I love about this job? The people, getting to know clients, understanding what makes them tick and delivering campaigns to be proud of.
Outside of work you’ll find me with my head inside a book or walking and talking for miles with my nearest and dearest.
A case study with an interesting story can switch up your PR strategy and build high quality links from targets.
Put simply, media training is a must. But who within a business needs to receive it?
Clear objectives, timings and ideation are just a few of the factors which go into making a campaign successful. Find out more in the post..
