I’ve worked in PR for over 20 years after starting my career as a broadcast journalist. I’ve worked on a variety of accounts in a variety of sectors including gardening, health and fitness, money saving, professional services, financial services and fashion and beauty.
Career highlights include playing a part in client Musclefood’s growth from a startup to a business valued at £50 million. Other highs include working on campaigns at the Chelsea Flower Show and working with famous faces on the Do The Unthinkable health and fitness programme.
What do I love about this job? The people, getting to know clients, understanding what makes them tick and delivering campaigns to be proud of.
Outside of work you’ll find me with my head inside a book or walking and talking for miles with my nearest and dearest.
Knowing your audience is key, as successful campaigns hinge on identifying your brand's audience and targeting them directly.
Having a crisis strategy in place can help you deal with any negative events in a professional manner.
Reactive PR is important for brands, and carefully assessing the relevance, speed and your audience is the way to nail it.
