Sarah Samways

Associate Director
Motive’s Associate Director is a former broadcast journalist with more than 20 years PR agency experience.

I’ve worked in PR for over 20 years after starting my career as a broadcast journalist. I’ve worked on a variety of accounts in a variety of sectors including gardening, health and fitness, money saving, professional services, financial services and fashion and beauty.

Career highlights include playing a part in client Musclefood’s growth from a startup to a business valued at £50 million. Other highs include working on campaigns at the Chelsea Flower Show and working with famous faces on the Do The Unthinkable health and fitness programme.

What do I love about this job? The people, getting to know clients, understanding what makes them tick and delivering campaigns to be proud of.

Outside of work you’ll find me with my head inside a book or walking and talking for miles with my nearest and dearest.

ARTICLES by

Sarah Samways

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What to consider when PR-ing a product launch

What to consider when PR-ing a product launch

To give you the best chance of getting press coverage for your new product or service launch, we've revealed five things to consider.

What to consider when PR-ing a product launch
Sarah Samways
Associate Director
A picture tells a thousand words

A picture tells a thousand words

Without strong photos, PR content will be harder to place, find out what the press look for in a photo

A picture tells a thousand words
Sarah Samways
Associate Director
How to use PR effectively on Black Friday

How to use PR effectively on Black Friday

Black Friday is big business for eCcommerce brands. We look at how to generate coverage through PR ahead of a busy Black Friday weekend.

How to use PR effectively on Black Friday
Sarah Samways
Associate Director
After winning Gold at the CIPR Midland Pride Awards we are officially the Small PR Consultancy of the Year, but we don't plan on being small forever. That's why we are looking for great people to be a part of our success story.

In return we offer flexible working, generous pay and benefits along with a fun, creative and supportive culture.
You'll be working on award-winning, creative digital PR and content marketing campaigns that get people talking, clicking and sharing.  

We are based close to Nottingham city centre in our own modern office building, right by a tram stop.
As part of team Motive you'll enjoy regular team lunches, nights out and away days.
If you're switched-on, straight talking and brimming with ideas we'd love to hear from you: join@MotivePR.co.uk

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