Most business owners realise that their website can be one of their most effective marketing tools.
Recent studies have found 85% of us search online for products or services so it is easy to see why a well designed website has become a must have tool for every business.
But many business people fail to realise that their website’s blog could be their secret weapon when it comes to business growth.
The more content a website has, the easier it will be to find in search. That’s a simplification of course, there are lots of other ranking factors, most notably links. But there’s still a lot of truth in the old adage that content is king. The more pages a site has the more there is for Google to find.
Generally speaking a site’s blog is the easiest way there is for the marketing team to add content and that’s why it should never be overlooked as a marketing tool.
Producing regular, relevant content can be a really effective way to promote a business, gain exposure and boost ranking in SERPs (Search Engine Results Pages).
In terms of frequency, the more posts there are the better as far as Google is concerned, provided of course they’re all of good quality and relevant to your business sector.
It call also greatly assist your Digital PR outreach by giving the team landing pages to link their outreach content to. In our experience this helps to secure more links and also improves the follow link / no follow ratio.
But it really is essential to post regularly. You should decide on a realistic schedule you can stick to. If you’re juggling the blog with a bunch of other tasks then perhaps once a week is a target you can stick to?
There’s no point posting three blogs a day for five days then hitting a wall and not posting at all for six months. Decide on a strategy which you’re confident can comfortably be achieved.
Adding content should be thought of as a long term marketing strategy. It’s not going to bring in floods of new enquiries in month one, but keep at it, build your page count and over time you will see those leads build.
Here are seven good reasons to blog regularly:
1. Improves SEO
Search engines love fresh content and an onsite blog is an easy way to update and refresh the content displayed on your website. By including keywords relevant to your business in your blog posts you’ll strengthen your SEO.
2. It’s a good way to engage with potential new customers
The content on your blog should be relevant to the kinds of customers you’re aiming to reach and you should try to answer questions you think they may have.
Having relevant blog content will draw potential customers to your website and will make a great first impression!
3. Showcases your knowledge
Writing about your field shows your knowledge and proves you are an expert in your field which will automatically portray you as trustworthy and reputable to potential customers.
4. Increases the time people spend on your website
If people come across a blog post that is relevant to them, they’ll be on your site for longer. The more time someone spends on your website, the more likely you are to
turn this visitor into a customer.
5. Promote your content to secure backlinks from other domains
Really strong pieces of blog content that are worth linking back to for information can be promoted to other domains and websites. These high quality backlinks are another way to increase your own domain rating.
6. Helps create brand identity
The topics you cover and discuss on your blog are completely up to you and therefore they’ll help create a sense of brand identity. Your blog will show visitors what it is you care about and specialise in.
7. Turns your website into a go-to reading destination
If you’re consistent with uploading engaging blogs, your website could end up becoming a go-to reading hub for the people in your field. The more clicks that come through to your website, the more important Google thinks you are, this will help boost your website ranking overtime.
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