Data lead PR pieces offer journalists credible stats, reliability and authority - which all make a story more worth covering..and more likely to secure backlinks to your site!
Essentially, incorporating data into your campaign gives it a newsworthy sell.
This is why utilising data like high-volume search, customer views or trending topics is the key to shaping a successful and well rounded PR campaign with broad appeal.
Data sets can often look like a neverending list of numbers and figures. But, with a clear methodology and a plan to find patterns and trends within the data set - they can play a huge part in creating new leads to your site.
Of course, data doesn't always have to be a huge set of metrics and information, it can often be one simple piece of data which brings together a story and places your business in front of your target audience.
Here are a few things to remember to best use data to your advantage:
1. Use recent data
It is super important to use current stats and date with any PR outreach. Journalists will be looking for up to date stats on sales, trends and consumer behaviour.
Recent data is also super helpful when it comes to forecasting trends for the new year, for example if you are a travel company running a campaign around “Travel trends for Spring 2023” using data from this year’s top Spring destinations and sales.
2. Make it current
Do you have a specific set of data which can be applied to a current trending topic (Eg. im a celeb)?
Or do you have a wide database of customers you can reach out to with a set of questions in order to find your trend?
Either way - make it stick with journalists and target titles by making it current and relevant to your company’s sector and niche. Whether that be current trending topics like reality TV shows or sector specific business to business sales trends data.
3. Be creative with it
Once you have the data, it is time to make it work for a story. Afterall, a good story is what journalists are really after. This is why it is important to not be pigeon-holed by your data and try to think of it in a wider sense. How did the statistic come about? How does it stack up against other competitors in your market? Why is it important to your customer range? What can it tell people about your niche/sector? Anything remarkable, unusual or insightful gives you the best chance of securing relevant coverage.
It is also important to make sure the data used within your story doesn't come across as a sales pitch - build the relationship with journalists and your target audience by initiating trust through insight and authority first. This should lead to enhanced coverage, enhanced SEO and more clicks into your site.
To find out how we can help with data lead PR campaigns, get in touch!
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