How can PR generate links for your business?

Generating high-quality backlinks can be one of the most difficult aspects of search engine optimization (SEO) – but it’s not something that should just be reserved for techies. 

The goal of link building is to help you increase your search engine ranking for relevant keywords. In turn, this will generate more organic traffic from your target audience. 

So, in the quest to consistently get our clients mentioned in the press, PR people are perfectly positioned to help businesses achieve high authority links into their websites too. 

Because when it comes to SEO and link building, quality matters more than quantity. 

When you think of high authority domains, you can’t get much better than some of the national news sites – Mail Online, Mirror.co.uk, Guardian and The Independent each rake in hundreds of millions of visitors each month and boast Domain Authorities (DA) of up to 94. 

But they’re not going to offer links willy nilly. And that’s where we come in. 

The backlinks we routinely deliver for our clients can’t be bought. They have to be earned. 

We come up with story and press release ideas that fit the news agenda, which online media sites love and want to publish. And before we issue these stories to the press, we’ll pepper them with links to your website, so journalists and readers know exactly where (or who) the information is coming from. 

Don’t get us wrong, it’s not always a 100% hit rate. Some media sites have their own set of rules for linking through to business’ websites in articles – some will only link through to charities or official reports, for example. 

But PR people have a whole arsenal of weapons at our disposal. Most notably, we have the knowledge and contacts to be able to get your business or products seen and backlinked in the right places, including relevant gift guides and features too.

Here are just a few of the links we’ve achieved in gift guide and product round-ups for client Spicentice, in Mail Online, IndyBest and Top Sante for example. 

If your business doesn’t have a set of physical products to offer, we can find comment and feature opportunities instead, or provide visual assets, original research and data, as well as in-depth guides – all whilst pushing links to your business’ website. 

Digital PR really is a double-edged sword – helping to raise your brand’s profile whilst elevating your SEO performance to the next level.

© MOTIVE