How important is social media for a brand?

Social media has been around for nearly a decade now and it’s revolutionised the way a brand reaches and communicates with its target audience. 

Whether that’s via TikTok, Instagram, Twitter, LinkedIn, Facebook, YouTube, Snapchat or any other platform, it’s a great way to talk to your customers directly.

And they will all be using it! Very few people have no presence on social media so this is a sure way to reach those you want to communicate with.

For a brand, being active on social media is essential. There are great examples everywhere, from banter between the UK supermarkets to influencer marketing with big names and those starting their social media journey.

To understand why a brand needs to invest in social media, it’s important to look at the difference it can make.

Brand recognition

Social media is another place for your brand to be seen. A good PR and marketing strategy will ensure customers hear about you, see you, read about you over and over again. Social media is another touch point for your audience.

Direct communication

Your customers will be on social media. You just need to identify the right platform for them and make that an element of your integrated campaign. Not having a presence on social media will hold you back.

Your competitors

Like your customers, your competitors will be on social media. If you’re not, then you’re missing out. However, if your competitors haven’t got any social media presence, that’s another reason for you to have one and communicate with all those potential customers.

Create a community

Social media can create a sense of community for you and your customers. Embrace that and create a community customers and potential customers want to be part of.

Generating leads and boosting sales

Social media is a tool, that as well as building brand recognition and awareness, will increase leads and boost sales if done correctly. The two are intertwined - increased brand awareness will support your whole business.

Partnering with influencers

Seeing an influencer in your brand's clothing range, eating the meals your company has developed or shopping in your store will mean attention is drawn to your brand. People buy from people. 

To find out how we can help with your social media strategy, please get in touch. 

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