How to find an influencer for your brand

Social media is the only tool that you need when hunting for influencers – particularly Twitter, Facebook and Instagram. There are millions of social media users in the United Kingdom, all with their own favourite influencer or celebrity.

Searching for a top influencer and negotiating a fee with them can be a timely task. However, it will save you from paying for costly software or access to a list of influencers wanting large fees in exchange for their time and a post on the grid or on stories.

During the pandemic, social media users grew at the fastest rate in the last three years. It is now thought that there are more people in the world with access to a social feed than there are without. 

Influencers are a great way to get your products seen by a niche group. They often have close relationships with their audiences and will know how to sell them products.

It is a good idea to understand the exact package an influencer is willing to offer. Depending on the number of followers and fame and notoriety, prices will range from free in exchange for a sample worth a certain price, all the way up to £1,000 in cash a post.

Look at pages in a similar sphere and who they are following. This will give you a good idea of who other businesses want to work with. It could be interesting to know who your competitor has been collaborating with previously and pinpointing exactly what kind of person sums up your message.

Make a list of interesting people and pages that you would like to work with. Be careful not to get stuck down a social media rabbit hole stalking friends unnecessarily while you are online though… Favourite brands are different though, as you can count it as research!

Take a detailed look into the hashtags that surround your business and who is getting the most likes, by posting what. Keep a note of the hashtags that work well and make sure you include them in your own social media posts.

Facebook tends to typically be aimed towards an older audience (35+), with Instagram typically appealing to a younger demographic.Twitter’s audience tend to be less defined by age.

Getting tagged or being shared in something by a popular social media user really boost the prospects of an up and coming brand, as can going viral for creating original content.

PR professionals will usually have a whole database of general and specialist bloggers and even news outlets and magazines willing to review products or talk about issues related to your area of expertise. Working alongside a PR agency can be very rewarding and a crucial part of your marketing mix.

If you need help with social media, or with a PR strategy that works for your brand, get in touch.

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