Reasons to include case studies in your PR strategy

When you have a great product, it can be difficult to tell potential customers everything they need to know without copy turning into a sales or marketing pitch.

This is where case studies are useful. 

Case studies come in many different shapes and forms. It could be a story all about the business, or business owner. More commonly, however, we write stories about customers who have seen a big change since using a product.

Case studies don’t happen overnight. There is a lot of time and effort which goes into setting them up, waiting for the results, interviewing the individual then outreaching in order to gain the coverage - but the end result pays off. 

We’ve worked on some great case studies with celebs, including Nadia Essex, Jonathan and Amy Tapper, Neil Ruddock and Tony Bellew – find out more here. 

We’ve also worked on some equally well-performing case studies with micro-influencers who are willing to share their money-saving stories. Check out this piece on the Mail. 

Case studies are normally a great hit with the national papers and their online versions. The majority we write will appear in some of the big nationals like The Mirror, The Sun, and MailOnline, as well as magazines like Good to Know and OK! Online.

These are just some of the reasons case studies should be part of your PR campaign:

1. Human touch

Word of mouth is one of the best ways for potential customers to hear about your brand. Current customers will tell them how “you must try their products”, that they’ve “changed their life”, and case studies are no different. It means a lot more when you’re hearing about the products from a real person, instead of a PR or marketing person trying to spin it. 

2. ROI

If you’re after a big influencer or celebrity, you’re going to have to spend the big bucks – but this can sometimes pay off. Some of the celebs we’ve worked with have resulted in over 13,000 new customers for client Goal Getters. Sometimes it’s the people you least expect! If you’re considering paying for a celebrity to use your brand, make sure that their fans and followers match your target audience – don’t just pay for the name.

3. Social media

If you’re using a celeb as a case study, they will potentially share your brand and their journey on social media. This will help catapult your brand to a whole new audience full of their loyal followers. Potential customers want to use what the celebs have. 

Find out how case studies can help grow your company's potential by getting in touch!

© MOTIVE