Making business Instagram profiles attractive

Are you trying to create a fire Instagram feed but failing miserably?

Well, finding success on Instagram is all about giving the right first impression. Before trying to find the magic follower formula within the intricacies of Instagram’s mind-boggling algorithm, it might be best to address your profile. There are many ways you can spice up your company’s Instagram to not only lead to increased sales but also to enhance your brand's identity and message. Here are the key areas we think you should target when trying to make your Instagram profile more attractive. ‍

Display picture

Along with your Instagram handle, your display picture is the first thing Instagrammers will see before they even get to your profile. The first decision to make is whether you want to use a personal photo or a brand logo as your profile picture. Personal photos work best if your business is based solely on you. Whereas a brand logo is more suitable for trade or professional services.
Whatever you decide on, make sure the photo is clear, well-composed, and centred to fit the circle that Instagram provides.‍

Story cover highlights

With ⅓ of the most viewed Instagram stories coming from businesses, it’s important to highlight your best moments. Making sure the story highlight covers are in keeping with your brand is equally important.
You’ll be pleased to know that they’re simple to make and can make a world of difference to your profile. Demonstrate your brand’s colour palette, font choices, and individual style by using identifiable icons for each story. Less is definitely more here. Much like your display picture, ensure that the images are clear, bright, well-sized, and fit the circular frame.‍

Rule of three

Planning a cohesive Instagram feed can seem a daunting task, but it doesn’t have to be. By using a rule of three you can help to distinguish different events and time periods on your feed, whilst still keeping your own theme.
Each line of three posts should either be similar in colour, composition or contain the same people/person. Mismatching photos can be visually displeasing for whoever is viewing your profile, so make sure to keep things clean and coordinated. ‍

Engaging bio

‍Carefully curating a short yet effective and inviting bio for your page can seem like an impossible task- especially when you’re only given 150 characters to play with. Use this to your advantage!
Emojis are a great way to add a fun visual element to your bio, so use them where possible. An external link is also great to have in your bio, highlighting a new product or a free service on your profile is an effective way of drawing traffic to your website.
Also, don’t forget to use line breaks so that your information is easily readable.
If you’re struggling for inspiration, try asking an external voice to describe what you do best in just a few words. You will often find that a family member, colleague, or even a client can describe who you are better than you can yourself. Looking for assistance with your social media? Get IN TOUCH.‍

If you’re struggling with your business TikTok account too, we have some top tips to make it work for your company.

© MOTIVE