What are SEO ranking factors?

SEO is an ever changing and developing industry, and with that comes requirement updates. 

The brands keen to get their Google rankings up and seen by wider audiences need to be in the know when it comes to ranking factors. 

Ranking factors are the ultimate checklist of what is most important to Google when it comes to ranking sites in SERPs. 

Well optimised sites gain more and more traffic overtime - but without SEO, all efforts and hard work behind your brand’s site will be for nothing. 

Links

This is where digital PR and SEO meet. Links are a crucial SEO ranking signal, and a strong, consistent digital PR strategy can help to build out your backlink profile. Inbound links, or backlinks, are an essential part of your brand’s link profile - your goal should be to earn as many high authority sites to link to you as possible. Outbound and internal links are also important factors, which means links out to relevant sites should be included in your site copy as well as internal links to other pages within your own site. 

Page speed

Google wants to improve user’s experience - which means it will favour fast loading web pages above those with a low loading speed. This means your site needs to have a good page speed for mobile users too. 

Keywords

Google’s search algorithm heavily relies on keywords - the words and phrases people use when typing in a query or phrase to a search engine. The keywords for your business are the words and phrases that describe what your site is for. Search intent is important to think about when adding keywords to your site.

Content length 

Making sure your brand’s site is fully optimised doesn't only refer to the relevancy of the text and keywords, but also the length of content. In order to be competitive in SERPs, pages should contain around 2,000 or more words. This is why it is important for e-commerce businesses to incorporate a blog into their webpage, you can find out more benefits of a blog here. 

Quality of content

The quality of a site’s content has been at the heart of Google’s algorithm updates for years. Each Google update aims to rank sites based on the reliability, trustworthiness and reliability of its content - meaning it has to break through the mass of unreliable online sources. 

To find out how we can help your site rank for its keywords and reach new audiences through SERPs, get in touch. 

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