Social media is a great way to promote a brand to larger audiences. But with the ever-changing world of digital media, it can be a real hassle to keep on top of everything.
There are new social platforms constantly popping up, the algorithms are difficult to comprehend and businesses are expected to manage a variety of accounts simultaneously in order to stay relevant.
Luckily, you don’t have to be a social media mastermind to ensure your company has a successful presence across all social platforms.
There are social media tools that can be hugely beneficial for managing your accounts and achieving goals.
They are essentially designed to make your life easier because in today’s digital world companies need to work smarter not harder.
There are plenty of tools to choose from that allow you to modernise your social workflow by utilising all of the opportunities social media platforms provide for brand growth.
It’s best to find tools that fit into your social strategy and are in accordance with your company’s needs and targets.
A little bit of help can make a huge impact on increasing your follower count and engagement numbers.
Here are examples of five different ways you can use social media tools to reach larger audiences:
Scheduling content
Managing posts for different platforms can be a difficult and time-consuming task. You can easily save a lot of time by scheduling posts across all your social networks in one connected space. This way you can make sure that all posts go out at the time when your audiences are best reached and it also makes planning and aligning your content much easier. There are different schedulers that you could use – best known are Hootsuite, SproutSocial and Agora Pulse.
Understanding your audiences
Finding out what kind of content your followers like to see on their feed helps you generate posts that your audience will more likely engage with. Analysing your audience insights will give you a better idea of how to best reach them. It also allows you to identify who makes up your target demographic – they’re the people who will play the biggest role in increasing brand awareness. Tools that provide this service are Audiense and Brandwatch.
Finding out what’s currently trending
Making relevant content that is in line with current trends is a good way for your brand to stand out in social media. Although some trends appear out of nowhere, they can also be predicted by looking at statistics – for example using seasonal trends to your advantage can have a huge impact on your engagement and sales numbers. You can also find out the most popular keywords for specific topics, which can benefit your page’s discoverability. One of the most recommended tools for monitoring trends is Google Trends.
Using search engine optimisation (SEO)
A useful method for reaching larger audiences is targeting relevant search queries. Using certain keywords will drive more people to your page and grow your business. There are tools that research those keywords, check your page’sSEO optimisation and monitor relevant backlinks. One of those tools that helps you boost your brand’s visibility is SE Ranking.
Analysing your competition
Another way to find out the type of content that works well in your industry is looking at the performance and insights of your competitors’ social media posts. There are competitive analysis platforms that allow you to do just that.It’s inevitable that in the social marketing industry you need to stay ahead of your competition and there’s nothing wrong with being proactive and learning from others’ mistakes and wins. Platforms like Unmetric and Sprout Social are great for doing a little bit of spying to strengthen your social strategy.
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