Why consistency is key in PR

These days consumers are overwhelmed with a choice of brands and businesses to suit their needs so creating a strong presence through PR is crucial.

But in order to do this and get the most out of PR activity it’s important to be consistent in your efforts. 

Creating a long-term PR plan that involves consistent activity and messaging is what will help to build strong brand identity as well as developing trust with your audience and with journalists.

Overtime, the more your business is mentioned, the more likely you will be seen as a credible and reliable brand. 

Think about PR like building blocks, each element builds on top of another in order to really be beneficial and reach its potential. The world of digital and social media moves quickly and having too many gaps within your activity will mean that your target audience is likely to forget about you.

Here’s 7 reasons why you need to be consistent in PR:‍

Helps you build trust with audiences

Constantly ensuring your name is in front of your target audience will portray you as a credible and memorable brand and will build a sense of trust between your business and potential customers. This will also make them more likely to choose you over a competitor.

‍Shows journalists you are reliable 

Consistent content shows journalists that you're reliable and trustworthy, meaning they’re more likely to come to you when they’re in need of relevant content or expert comments. 

‍Creates a strong brand identity

Being consistent with your content, tone of voice and messaging is a great way to establish a really strong brand identity. Making yourself recognisable is a key way to separate you from your competitors.

‍Increases media coverage

By being consistent and developing a strong brand identity, your content is more likely to be picked up by journalists and media outlets. This will increase your media coverage overtime and improve your SEO ranking.

‍Increases visibility

Keeping the name of your brand out there increases your chances of being seen by your target audience. Things like consistently pitching to the media and getting involved in trends are ways to enhance your visibility.

‍Improving ROI

PR is most effective when activity is consistent, each element of your campaign will build on each other and you’re more likely to get better results and a better return on your investment.

‍Helps you maintain a good reputation

Consistent PR efforts will help to relay your businesses messages and values, this strong sense of trust that is built with your audience over time will help you to keep a good reputation.

To find out how we can help you make strides through a consistent and effective PR strategy, please get in touch. 

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