Why Your Business Needs a PR Strategy: Boost Reputation and Reach

At Motive we may be slightly biased, but we believe PR is one of the most important parts of any successful business.

Businesses build success based on reputation and audience reach, both of which are key goals of PR campaigns.

So why use a PR agency? Whether this is something you have been thinking over for a while or a more recent query, hopefully the below will make your decision a little easier...

Control your image

A clear public relations strategy allows you to be in the driving seat when it comes to how your brand is perceived by audiences. If you feel strongly about your business’s values and key messages, PR can allow you to push these messages out to the public through coverage in top news outlets.

These outlets can be industry specific, trade publications or general news outlets. PR agencies work with their clients to find out target publications and main objectives before producing lots of link-worthy content to drive audiences to your website!

Promote your brand

PR agencies have a wealth of media contacts which can greatly help any business in the competition to gain exposure and coverage online. By sharing timely and relevant stories across a range of channels and publications, PR will help to keep your business ranking highly in search engines.

This enhanced visibility will boost the number of clicks and will bring more customers to your site through integrated links. An independent study found that PR is a huge 90% more effective than advertising, if this doesn't tell business owners that PR is essential then I don't know what does!

PR and marketing are a match made in heaven

As PR exec’s, we can work alongside marketing teams to ensure all company messages are aligned and clear throughout all outreach.

An effective PR campaign will work alongside previous and current marketing to complement company messages and reach brand new audiences through sharing insightful, educational and influential stories.

If you need help with your company’s PR strategy, get in touch!