Why We Rebranded to Motive: A New Era for London PR

After more than a decade as London PR we have decided to shake things up for the 2020s, with a new agency name - Motive.

Changing our company name and all our branding was a big decision but we feel it’s the right one. This post will explain the thinking behind the move.

While we enjoyed trading as London PR, and had great success with the name, it was always fundamentally a keyword domain. It worked brilliantly in Google with our site ranking number one for search terms such as London PR and London PR agency. We were also on page one for lots of other search terms such as PR in London and PR agency London.

As a marketing strategy it definitely did the business, bringing in a mountain of leads and new clients in the early days. But as we grew as a creative digital agency and began picking up awards and building our own reputation, we found the sort of work we wanted to do was less likely to come to us through a Google search and therefore the keyword domain became less important.

Instead, as our reputation for great work and well-measured results grew, word of mouth became our most important source of new business. So in summer 2019 we decided that we wanted a new distinctive brand which we could own and fully stand behind.

We chose to work with an external specialised branding agency on the development of a new brand which would be more than just a name change. The branding agency team helped us define our key messages to come up with an identity which better communicates what we have always done best – purposeful PR campaigns with clear goals and objectives, tangible outcomes and well-measured results. Award winning campaigns that get people talking, clicking and sharing.

Why Motive? Well, the dictionary defines motive as a noun, meaning ‘a strong reason for doing something.’ It fits perfectly with our commitment to PR With Purpose.

If you’ve been with us for a while we hope you like our new look. Although we have a new brand our focus on impactful ideas, results and measurement remains the same as it's always been.

If you are new to the agency we think our branding will help you to better understand what we are all about and why we are different to the many fluffy PR agencies out there.

Thanks are due to the team at Three Rooms in Nottingham for their help in bringing our new brand to life.

If you'd like help with your own brand we'd be happy to share our insights having been through the process ourselves. Get in touch and let's have a chat.