YouTube video optimisation: The SEO checklist

Mastering the YouTube algorithm is down to more than just producing a video worthy of an appearance in Cannes. YouTube works in a similar way to Google and so when we post videos onto the platform we must treat them in a similar manner.

Like many things, for optimal results when it comes to SEO ranking on YouTube it all starts with the title. This means making sure that your video titles includes keywords that are geared towards your target audience and your business niche.

But how do I find what keywords are related to my industry you may ask? Well, there are a few paid tools such as TubeBuddy that can be very useful. However, one quick and clever way of finding trending words surrounding your niche is by using YouTubes search suggest feature. Simply type any word you want into the search bar, and Youtube will provide the top trending suggestions surrounding that word. Neat huh?

Thumbnails

Another way of ensuring your video is fully optimised to achieve the best results is by creating vibrant, eye-catching, and engaging thumbnails. It goes without saying that you should use a high-quality image for your thumbnail, but what should you actually include to make your video clickable?

Text works really well on thumbnails, choose a few honest words that describe your video best. Remember to pick a clear and crisp typeface that is in keeping with your brand’s style. Showing the end result or main action from the video is also the perfect way to catch the attention of even the most indecisive scroller.

The key to all of this is to make YouTube understand what your video is all about by giving them as much information as you possibly can. Longer descriptions, relevant tags, and keyword audio can all give you a big push up the YouTube ranking ladder. And if you’re really committed to the cause, you can transcribe your video so that it can be given subtitles. This gives YouTube further information about what topic the video covers, therefore increasing its chances of coming up as a suggested search.

Experimenting with these techniques is the best way to find out whether they are working for your channel or not. If you need help with your social media our services can be tailored to your business needs. Get in touch to discuss how Motive can help you.

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