In the week of the Eurovision Song Contest in Liverpool, Motive's biggest Abba fan Kirke looks back at the data from previous years to predict the winner.
Sometimes, PR campaigns don't go as expected. We explore how to pivot campaigns in order to make the most of your content and get the results you want.
Business owners often wait until they have news to tell before they reach out to the media. This approach is holding many brands back.
Many wrongly believe the media is only interested in big brands. But massive coverage is possible for any brand if they have the right approach.
Raising your personal brand doesn't happen overnight, but we do have some top tips to stand out in a crowd and build credibility.
Google's requirements are constantly updating, meaning your on-site SEO has to be up to scratch to compete in SERPs.
Beware of agencies who promise, 'We will make you famous'. Is fame really achievable through PR practices? We explore in this post.
We love the BBC's business reality show so we decided to discover which winners have been the most, and least, successful in the boardroom.
A successful social media campaign hinges on its chosen platform - but how to do you know which one is right for you?
Is is possible to reach audiences without the help of social media? We explore in this post.
Some of the most successful PR campaigns have the ability to gain coverage with very little investment.
If you are wanting to expand your media coverage through earned PR, never underestimate the power of a good story.
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