I came into PR after studying for a degree in Journalism at Nottingham Trent University. I did the PR modules and realised that I wanted to go down the PR route.
Since joining Motive I’ve recognised that a lot of my strengths lie in consumer PR especially around lifestyle based clients.
Everyday is different. Some days I’ll find myself writing press releases, communicating with clients and journalists and meeting different content deadlines and others I’ll be searching for coverage from previous campaigns and press releases.
The best thing about working here is the team and the collaborative and supportive culture. I also love the incredibly varied client mix. You really do become an expert in so many different sectors from fashion to food and travel to home interiors. It really helps to keep things interesting and there's always new stuff to learn.
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Hiring the right PR agency has been key to the success of many companies. This post explains the benefits for brands of working with a PR agency.
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In this post Annika advises students and graduates how to use their network to their advantage.
Find out how setting up online competitions and giveaways can increase your brand awareness and introduce your brand to a much wider audience.
