I came into PR after studying for a degree in Journalism at Nottingham Trent University. I did the PR modules and realised that I wanted to go down the PR route.
Since joining Motive I’ve recognised that a lot of my strengths lie in consumer PR especially around lifestyle based clients.
Everyday is different. Some days I’ll find myself writing press releases, communicating with clients and journalists and meeting different content deadlines and others I’ll be searching for coverage from previous campaigns and press releases.
The best thing about working here is the team and the collaborative and supportive culture. I also love the incredibly varied client mix. You really do become an expert in so many different sectors from fashion to food and travel to home interiors. It really helps to keep things interesting and there's always new stuff to learn.
In this post Annika tells how an internship at Motive jump started her career and she hasn't looked back since.
.jpg)
In this post Annika gives her take on what to include and what not to include in a PR media pitch.
.jpg)
Linkedin is the number one social network for careers but is it useful for students? Annika explains why the answer is yes.
