Our client is a luxury cruise holiday retailer offering some of the most amazing holidays imaginable and along with incredible value deals for the discerning traveller.
But as a recent start-up with a brand new website they were struggling to rank and had few links going into their site. That's why they asked us to enhance their SEO by winning high authority links from new domains. So we began creating meaningful travel stories to establish them as experts.
The website had a DR of only 9 when we engaged according to Ahrefs measurement tool. We quickly went to it, creating a Digital PR campaign aimed at delivering quality links and consistently focusing on adding new high authority referring domains.
Tactics
The client set us a clear brief - win new, high authority domains to boost their SEO whilst driving organic traffic to the site and ultimately make their brand become synonymous with ultra-luxury cruise experiences.
We created a campaign to push the client’s name as cruising experts into well-respected, leading travel magazines. Alongside this, to boost the number of links to their website, we set about creating several informative travel campaigns to land in national and regional press.
Results
Over the first six months we achieved 401 links including Mail Online, Daily Express, The Mirror, The Sun, H&N Magazine, MSN, and Yahoo, as well as regional titles such as Daily Record and Wales Online.
We also won links from travel and cruising specific titles such as Luxury Travel Magazine, Travel Talk, Cruise Trade News and Ship Technology. And alongside these links, we earned 142 new domains, including high authority sites like Nine.com Australia, Hitched and Net Mums.
Our campaign is on-going but the end of these initial six months our consistent link-building PR campaigns have almost quadrupled the site’s domain rating taking it from 9 to 31 (using Ahrefs).
Most pleasingly the site is ranking for a selection of highly competitive keywords around cruise holidays. We're continuing to win links and new domains every month and are focused on increasing the DR further still.
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