Background:

One of the UK’s leading environmental consultancies approached us looking to strengthen their online visibility and elevate the authority of their website through high-impact digital PR. The brief was to secure a steady stream of high-quality media coverage and backlinks that would not only improve SEO performance but also position the brand as the go-to authority on all things to do with environmental consultancy and ecological surveys, like Biodiversity Net Gain (BNG), tree surveys and bat surveys.

In such a specialist sector, establishing credibility is everything. The business wanted to build brand recognition beyond their core audience and reach new corners of the media, all while reinforcing their expertise and trustworthiness.

To meet these goals, we needed to deliver consistent, authoritative coverage in top tier press and relevant industry titles - driving both SEO gains and long term brand value.

Strategy:

Our goal was to raise the brand’s profile as a trusted expert in environmental consultancy - not just within the industry, but among a broader audience too. While the consultancy’s services are essential for planning professionals, developers, and homeowners, many people don’t - and may never - require specialist support in this field. So, in order to secure mainstream press coverage, we needed to create stories that resonated with the wider public, while still reinforcing the brand’s authority and core expertise.

To achieve this, we focused on telling relatable, consumer-friendly stories that made ecology and the environment relevant to everyday people and their lives. We explored how issues like invasive species, garden wildlife, protected trees and plant care could affect people in their own homes and outdoor spaces. This allowed us to tie the brand’s technical knowledge to real world and everyday concerns, positioning them as an expert voice on topics the general public genuinely cares about.

We crafted campaigns around seasonal trends, topical issues, and consumer interests - asserting their authority on everything from wildlife care to arboricultural best practice. 

Our strategy combined a range of PR tactics, including:

• Content creation and digital asset development
• Expert commentary and thought leadership
• Reactive and news-driven outreach
• Survey and data-led storytelling
• Press office function

We tailored our outreach to target both specialist media - such as property, planning and environmental press - and mass consumer titles, ensuring widespread brand visibility and awareness across different audience segments.

Alongside our consumer and specialist outreach, we also developed a dedicated stream of activity focused on building the company’s profile within the business press. This arm of the campaign was designed to tell the company’s story - sharing key milestones, company developments, and success stories that would resonate with business and industry audiences. We aimed to reinforce the brand’s credibility and visibility across a wider professional landscape by highlighting the business’s growth, values, and leadership. 

The results below reflect an 18 month campaign designed to build lasting authority, strengthen SEO through consistent link acquisition, and position the company as the go-to experts on all things to do with environmental consultancy.

Results:

We secured over 1,500 items of coverage for the brand, resulting in 1,547 backlinks, including links from 201 new referring domains.

The results speak volumes about the strength and reach of our digital PR campaign. Over the course of just 18 months, we earned high-quality coverage across a wide range of national, lifestyle, specialist and business titles. 

Securing placements in The Times, BBC Countryfile, HuffPost UK, Ideal Home, and BBC Discover Wildlife not only boosted the brand’s visibility, but also aligned them with trusted, household-name publications - strengthening its authority in the eyes of both Google and potential customers. 

Similarly, coverage in titles like Homebuilding & Renovating, London Loves Property, and Financial News helped reinforce the business’s reputation among more targeted, commercially relevant audiences, supporting its ambition to be seen as a leader in its field.

Here are some of our coverage highlights: 

• The Times, brand mention, DR 90
• BBC Countryfile, brand mention, DR 72
• BBC Discover Wildlife, brand mention, DR 73
• Tyla, follow link, DR 67
• HuffPost UK, follow link, DR 87
• NetMums, brand mention, DR 77
• Woman and Home, no follow link, DR 75
• Ideal Home, no follow link, DR 79
• Prima, nofollow link, DR 67
• London Loves Property, brand mention, DR 42
• Homebuilding & Renovating, nofollow link, DR 75
• Financial News, follow link, DR 56

This wasn’t just a numbers game. The consistent stream of coverage across outlets with high domain ratings (DRs up to 90) played a key role in driving SEO performance, improving the website’s authority and laying the groundwork for long-term search visibility. 

Just as importantly, the breadth of coverage demonstrates the versatility of the brand and the strength of the campaign strategy - delivering quality coverage across consumer, lifestyle, environmental, and business press. It’s a powerful indication that the brand’s expertise and message not only cut through the noise, but genuinely resonated with a wide and varied audience.

Client feedback/testimonial:

The brand’s Head of Digital said: 

“We’ve been working with Motive PR for over a year now, and the service has been great. Their team has put together some great content for us that regularly gets featured in authoritative publications like the BBC and Huffington Post. 

“As a result, our own domain authority has increased and rankings have improved on many of our most important keywords, helping to drive our online growth and keep us one step ahead of the competition.”