Summary

When e-commerce site Online-Bedrooms.co.uk approached us for support with Digital PR and tasked us with winning them links to support their SEO strategy, we pulled out all the stops and worked with them to reach their goals.

Online-Bedrooms was set up during lockdown in 2020 and as a fledgling company has big ambitions to compete with the major players in the fitted bedroom furniture market.

Tactics

The client brief was clear - to win links and increase the domain rating of the site and at the same time, reach potential customers in the market for fitted bedroom furniture by boosting organic search rankings. 

We created a targeted campaign positioning Online-Bedrooms as experts in bedroom furniture and furnishing, interiors and home.

Results

Over 12 months we achieved 571 links from national sites including The Daily Express, The Sun, The Mirror, Indy 100, MSN and regional websites including Manchester Evening News, Verge Magazine, Daily Record, Essex Live and H&N Magazine. Targeted coverage in interiors titles and homes sites included Woman & Home, House Beautiful, Love Property, Ideal Home, Living Etc and Real Homes.

At the end of our first 12 months the Online-Bedrooms.co.uk domain rating had doubled from 12 to 25 with the number of backlinks rising to 1.3K and referring domains jumping from 303 to 620.

With the metrics all considerably improved the site has been boosted in organic search leading to continued growth in orders.

© MOTIVE