We identify the most important facts to find out about a prospective PR agency to make sure they are a good fit for you.
In this post Annika gives her take on what to include and what not to include in a PR media pitch.
Influencer campaigns can give brands a huge boost but what happens when they go wrong? PR intern Kirke looks at the risks.
Working in partnership with other organisations creates challenges for PR teams. Simon explains why it's essential to adopt a joined up approach.
The reasons why every business, no matter how small, needs a PR strategy are revealed in this post by Emma.
Linkedin is the number one social network for careers but is it useful for students? Annika explains why the answer is yes.
At times of crisis organisations can feel the direct glare of the media spotlight. In this post Simon discusses how PR teams can manage these issues.
If you're looking for ideas for video content for your social media channels this post by Morgan could help you get started.
Video has become central to social media marketing. In this post Morgan explains how brands can use it to boost engagement.
Tapping into popular culture can be a fantastic way to win media coverage and links. We explain why in this post.
Instagram can be a great platform for brand building. In this post Emma looks at some of the tools available to boost engagement.
Understand what makes a great PR professional and how to make a great impression in your interview with these tips and insights.
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