Concerned about fumbling and making a huge PR mistake? Luckily there are precautions to help avoid such catastrophes!
A case study with an interesting story can switch up your PR strategy and build high quality links from targets.
The lines between PR and advertising are becoming increasingly blurred with digital PR offering both reputational benefits and online visibility.
Researching successful PR campaigns can be a great way to spark new ideas. This post discusses how to find inspiration.
Put simply, media training is a must. But who within a business needs to receive it?
Keeping an eye on where your competitor is sitting in the media landscape can be used to your advantage for effective digital PR.
Is it possible to force a journalist to link to a website? Can you make them do it? We discuss why you might want to.
Clear objectives, timings and ideation are just a few of the factors which go into making a campaign successful. Find out more in the post..
Making your brand relatable and increasing chances of engagement are just a couple of that ways reactive content can help boost your PR.
How important is it to have a good relationship with your PR agency? We explain all in the post
Are awards a reliable indicator of quality when it comes to hiring an agency? We explore what award-winning really means.
Find out how engaging, newsworthy and relevant stories work best to help your brand achieve target media coverage.
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