Contacting journalists is an essential step in the PR process. This post explains the best way to get in touch and follow up.
In this post, we explore the factors to take into consideration when deciding your PR budget.
How can you use in-house data to enhance PR outreach and what impact does this have on your campaign?
As the World Cup kicks off in Qatar we rank the nations taking part by the value of their squads.
A blog on your website could be your secret weapon when it comes to business growth. This post explains why.
Whether for Christmas, Valentine's Day, Easter or Mother's Day - Is it ever too early to start planning a seasonal campaign?
As Matt Hancock enters I'm a Celeb we ask, could he face more Bushtucker trials than any other contestant ever?
Sex crazed spiders and the 'pub test' - learn how these are connected and how to come up with ideas for your PR content!
Find out why keywords, readability, interlinking and thinking mobile are all essential for SEO.
There are many reasons why it makes sense to take a sustained, long term view with PR outreach. This post explains why.
Knowing your audience is key, as successful campaigns hinge on identifying your brand's audience and targeting them directly.
In this post we explore how your brand can utilize PR techniques to expand to new international markets.
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